marketing assignment help
18September 2017

What is The Role of Packaging in Marketing Industry

The Industries will generate wealth, but it is not necessary that they generate wealth only through manufacturing, but also maintains the value or wealth created by other industry, this is called as packaging industry. This is not only regarding packing products, which regulates this industry, but also the expansion of new packing machines which came market in to make their own presence, such as carton packaging machines, pouch making & packing machines, liquid filling and sealing machines & many other machines and relative packaging materials. To understand and explain the role of packageing in marketing indudtry, students of marketing are getting professional marketing assignment help from BookMyEssay.

Along with new product development, employment scope and value addition to the Indian economy, this industry plays a pivotal role in preserving the quality and lengthening the shelf life of uncountable products. From food products to medicines, from domestic appliances to industrial machinery, from water to air, every product that can be packed is packed, stacked, and transported. The visible and catalytic role of packaging in the modern market has also added dimensions to the concept of branding and consumer education.

Competition did not spare this packaging sector and the increasing need to look for markets has contributed to the rise in demand for suitable, cost-effective and environment-friendly packaging material, packaging machines and modern technologies. For a marketing industry to make their presence in the world as in Packing process, so that this process influences the following features of a product lifecycle:

  • Safety and Maintenance: This is considered to make sure that the product reaches the customer in a good state, packing protects products as they move from the company to the customer. There are some external factors which affect the product such as climate, hazardous substances and infestation, etc. all these factors do not harm the quality of the product.
  • Additional Product safety: This will owing to its value of retaining factory condition, packaging contributes to safety, quality in the marketing industry.
  • The Communication: This is one of the majority, successful and modern technique of customer education is smart packaging. The messages communicated on the package are very important in educating buyers to build informed decisions.
  • Convenience: The most desired advantage of packing is convenience. The ease of transport and storage lightens the logistic issues for all, manufacturer, seller & buyers.

Packaging is playing a vital role in marketing industries and they have many other types of packaging options and you will come across most of the companies using packaging films and machines to make sure a better-quality to ensure product safety in an affordable yet effective way. This can play an important role of packaging in the marketing industry, which ensuring that the products reach the vendor and customers in perfect condition.

The packaging of a particular product can communicate numerous things to the customers. This informs the consumer how they represent their product and also the standards of your company. This is essential for any marketing industry.

It is necessary to be responsive that this will make different your brand from other brands. It is required to make sure of a matchless packaging of your products so that packaging can grab the attention of a customer. The design of the packaging should be eye-catching and appropriate to the product inside.

Normally, human brains will react to different colors of the packaging, this is essential to make an attempt in selecting the right colors for product packaging. Customers tend to remember your brand name if the colors are beautiful and appealing.

We Have Different Types of Packaging

There are so many ways in which the packaging is done for different products. Just pick your requirement for product packaging :

  • Shrink Wrap Packaging: This shrink wrap packaging tends to solve a lot of problems as this is versatile. It encloses the product totally and offer protection, which cannot be tampered with. This film exists in a transparent form so that you can get the details of your product.
  • Sore and Clamshell Packaging: This packaging works well for small size industrial products. It makes sure visibility and high level safety. Blister or sore packing is reared by a card, which is available in printed for instructions and descriptions of the product. Clamshell offers visibility for your product from the top and bottom of the product.
  • Soften Pillow Packaging: It is easy and quick to use, providing a high level of safety on the six faces of the pack. It enables the products to be delivered in a better condition.
  • Customized Atmosphere Packaging: This packaging can increase your profits to a large level.
  • Case Tapping: It is essential for any type of packaging, as taping and strapping tools are necessary for all types.

BookMyEssay will help you in getting to know about the roles of packaging in the marketing industry by keeping your necessity in mind. BookMyEssay is one of the leading and best online marketing assignment writing service provider. We have a team of professionals on this specific subject can also solve all tricky question for marketing assignments instantly.

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